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Tata Indica V2 Xeta: Competing in the Indian Small Car Market Analyze the various marketing aspects that Tata Motors had to focus on in order to establish the Xeta in the Indian small car market This case is about the marketing strategy undertaken by Tata Motors Limited, the market leader in commercial vehicles in India, and one of the major players in the passenger vehicles segmentin to sustain and enhance its market share in the burgeoning passenger car market.
According to the company, Xeta was to benefit the customer by better meeting their needs compared to existing options in the market — specifically by rendering better fuel efficiency at a competitive price. Indica was an umbrella brand under which Tata Motors had developed both diesel and petrol cars.
Immediately after the launch of Xeta in Januarythe passenger car business unit of Tata Motors reported a growth of 15 percent over January by selling the highest number of passenger cars till then.
The Indica brand grew by This success also coincided with the growing attractiveness of India as a global hub for small cars. This case discusses the rationale behind the development and launch of the Xeta. It also examines the product, pricing, distribution, and promotional strategies undertaken in this regard and the challenges faced by the company in sustaining its market share in the Indian passenger car market.
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Understand the strategy adopted by Tata Motors to sustain the Indica brand in the highly competitive small car market in India Understand the rationale behind the launch of Indica V2 Xeta as an extension of the Indica umbrella brand Analyze the various marketing aspects that Tata Motors had to focus on in order to establish the Xeta in the Indian small car market Assignment Help.We will write a custom essay sample on Marketing Audit Example specifically for you for only $ $/page.
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Continue reading “Essay: Fracture in materials science and engineering” Essay: application of PSO to ELD problem Abstract- This paper describes a successful adaptation of the particle swarm optimisation (PSO) algorithm to solve types of economic dispatch (ED) problems in power systems.
Essay about Market Audit and Competitive Market Analysis. III. Market Audit and Competitive Market Analysis Guideline I.
Introduction The marketing audit is a fundamental part of the marketing planning process.
It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. Assignment Help >> Business Management.
There are more than , interstate motor carriers with more than 2 million trucks in the U.S., according to the American Trucking Associations, an .
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